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Opportunity Management System

Толкование Перевод

1 OMS

OMS
Opportunity Management System выч. система управления возможностями ————————
OMS, o.m.s.
output per manshift выработка на человеко-смену

English-Russian dictionary of modern abbreviations > OMS
2 OMS

1. Opportunity Management System
выч. система управления возможностями o.m.s.
2. output per manshift
выработка на человеко-смену

English-Russian dictionary of modern abbreviations > OMS
3 application

сущ.

1) обращение, заявление, просьба; требование, заявка

а) общ. (в самом общем смысле: заявление с указанием на потребность в чем-л., требование на получение чего-л. и т. п.)

1to file [make, put in, send in, submit\] an application — подавать заявление [прошение\]

to reject [turn down\] an application — отказать в прошении

to withdraw an application — забирать заявление [прошение\]

membership application, application for membership — заявление о приеме в члены какой-л. организации

written application — письменное заявление [прошение\]

application for admission to a university — заявление о приеме в университет

application for a job, job application — заявление о приеме на работу

See:

insurance application, application form, application letter, application management system, applicant, apply

б) банк. ( обращение за кредитом или открытием счета)

See:

loan application

в) банк., юр., амер. (согласно закону "О равноправии при получении кредитов": устное или письменное обращение за продлением кредита, сделанное в соответствии с установленными кредитором процедурами в отношении конкретного вида кредита)

See:

Equal Credit Opportunity Act

г) фин. заявка ( на приобретение вновь выпускаемых ценных бумаг)

to invite applications for shares — открыть подписку на акции

д) юр. ( письменное ходатайство в суд)

2) общ. применение, использование, употребление, приложение (напр., теоретических идей, концепций, методов)

a possible application of the rational expectations hypothesis — одно из возможных применений гипотезы рациональных ожиданий

a practical application of the method [theory\] — практическое применение метода [модели\]

managerial application of simulation — применение моделирования в управленческой практике; применение в управлении моделирования

application of atomic energy for peaceful purposes — применение атомной энергии в мирных целях

3) общ. прилежание, рвение, внимание

to give application to work [to study\] — усердно работать [заниматься\]

The job takes a great deal of patience and application. — Данная работа требует огромного терпения и усердия.

4) комп. приложение, прикладная программа (компьютерная программа, предназначенная для конкретной цели, напр., бухгалтерская программа, игровая программа, обучающая программа и т. п.)

* * *
заявление, заявка: 1) обращение за кредитом или открытием счета, признанием в качестве банка, брокера; 2) заявка на приобретение вновь выпускаемых ценных бумаг; 3) практическое (прикладное, коммерческое) применение научных концепций, теорий, методов; 4) письменное ходатайство суду.
* * *

применени; заявка
. выражение намерений получить определенные услуги или товар; как правило, оформляется письменно и направляется заинтересованной стороной тому, кто обеспечивает выполнение З. По получении З. продавец направляет покупателю предложения для заключения договора на поставку. См. также запрос, заказ. . Словарь экономических терминов .
* * *

Ценные бумаги/Биржевая деятельность

заявка

заявка на приобретение вновь выпускаемых ценных бумаг

-----

Банки/Банковские операции

обращение

обращение за кредитом или открытием счета

Англо-русский экономический словарь > application
4 near cash

!

гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.

Introduction

This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.

Principles of the framework

The UK's public spending framework is based on several key principles:
"
consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;
" "
the judgement of success by policy outcomes rather than resource inputs;
" "
strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and
"
the proper costing and management of capital assets to provide the right incentives for public investment.

The Government sets policy to meet two firm fiscal rules:
"
the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and
"
the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.

Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.

Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)

The framework for public expenditure is divided between
"
Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and
"
Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.

More information about DEL and AME is set out below.

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Departmental Expenditure Limits ( DEL)

In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.

To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.

Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.

Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.

There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.

Annually Managed Expenditure ( AME)

AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.

AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.

AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.

Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.

Total Managed Expenditure

Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.

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Resource Accounting and Budgeting ( RAB)

Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets.
"
Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest.
"
Within the Resource Budget DEL, departments have separate controls on:
"
Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and
"
Administration Budgets (see below)

Administration Budgets

The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.

Spending Reviews

The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.

The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.

Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.

The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:
"
provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;
" "
enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;
" "
introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and
"
not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.

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Comprehensive Spending Review 2007

To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.

A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:
"
an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;
" "
an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;
" "
to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with
"
further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.

The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.

Obtaining good performance

Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.

The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.

Technical Notes explain how performance against each PSA target will be measured.

Departmental Investment Strategies (DISs)

To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.

This document was updated on 19 December 2005.

Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money

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"
GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money
"
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GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money

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GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.

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64Managing Public Money

Англо-русский экономический словарь > near cash
5 office

управление; департамент; комитет; отдел; бюро; секретариат, канцелярия; разг. кабина экипажа

Joint Service Cruise Missile Program [Project] office — объединенное управление разработки КР (для ВВС и ВМС)

office of Information, Navy — информационное управление ВМС

office of Research, Development and Evaluation — управление НИОКР ВМС

office of the Chief, Army Reserve — управление резерва СВ

office of the Comptroller, Navy — управление главного финансового инспектора ВМС

office of the Deputy COFS for Research, Development and Acquisition — управление заместителя НШ по НИОКР и закупкам (СВ)

office, Aerospace Research — управление воздушно-космических исследований

office, Analysis and Review — управление анализа и контроля потребностей

office, Armor Force Management and Standardization — управление по вопросам администрации и стандартизации бронетанковых войск

office, Assistant COFS for Force Development — управление ПНШ по строительству ВС

office, Assistant COFS for Intelligence — управление ПНШ по разведке

office, Assistant COFS — управление [отдел] ПНШ

office, Assistant Secretary of Defense — аппарат [секретариат] ПМО

office, Chief of Chaplains — управление начальника службы военных священников (СВ)

office, Chief of Civil Affairs — управление по связям с гражданской администрацией и населением

office, Chief of Engineers — управление начальника инженерных войск

office, Chief of Finance (and Accounting) — управление начальника финансовой службы (СВ)

office, Chief of Legislative Liaison — отдел связи с законодательными органами

office, Chief of Ordnance — управление начальника артиллерийско-технической службы (СВ)

office, Chief of R&D — управление НИОКР (СВ)

office, Chief of Transportation — управление [отдел] начальника транспортной службы

office, Chief, Chemical Corps — управление начальника химической службы

office, COFS for Operations — оперативное управление НШ

office, COFS, Army — аппарат НШ СВ

office, Consolidated Personnel — управление гражданских рабочих и служащих

office, Coordinator of Army Studies — управление координатора разработок СВ

office, Defense Transportation — управление военно-транспортной службы

office, Deputy Chief of Naval Operations, Air Warfare — управление заместителя НШ ВМС по боевому применению авиации

office, Deputy COFS for Aviation — отдел заместителя НШ по авиации (МП)

office, Deputy COFS for Installations and Logistics — управление заместителя НШ по расквартированию и тыловому обеспечению

office, Deputy COFS for Manpower — управление заместителя НШ по людским ресурсам

office, Deputy COFS for Operations and Training — управление заместителя НШ по оперативной и боевой подготовке

office, Deputy COFS for Plans and Logistics — управление заместителя НШ по планированию тылового обеспечения

office, Development and Engineering — отдел технических разработок (ЦРУ)

office, Development and Weapon Systems Analysis — управление разработки и анализа систем вооружения

office, Director of Development Planning — управление планирования строительства (ВВС)

office, Director of Foreign Intelligence — управление начальника внешней разведки

office, Distribution Services — отдел распределения и рассылки картографических изданий (МО)

office, Economic Research — отдел экономических исследований (ЦРУ)

office, Emergency Transportation — управление чрезвычайных перевозок

office, Employment Policy and Grievance Review — отдел по вопросам занятости и рассмотрению жалоб (СВ)

office, Federal Procurement Policy — управление разработки федеральной политики в области закупок

office, Force Planning and Analysis — управление планирования и анализа строительства ВС

office, General Council — управление генерального юрисконсульта

office, Geographic and Cartographic Research — отдел географических и картографических исследований (ЦРУ)

office, Imagery Analysis — отдел анализа видовой информации (ЦРУ)

office, Information and Legal Affairs — управление информации и права (МО)

office, Information for. the Armed Forces — управление информации ВС

office, JCS — аппарат КНШ

office, Judge Advocate General — управление начальника военно-юридической службы

office, Management and Budget — административно-бюджетное управление

office, Military Assistance — управление по оказанию военной помощи

office, Personnel Manager — отдел кадров (СВ)

office, Services and Information Agency — отдел управления информационного обеспечения

office, Special Assistant for Logistical Support of Army Aircraft — отдел специального помощника по вопросам МТО армейской авиации

office, Special Assistant for Logistical Support of Tactical Communications — отдел специального помощника по вопросам МТО тактических систем связи

office, the Inspector General — управление генерального инспектора

office, the Legislative Affairs — управление военного законодательства

office, Under Secretary of Navy — аппарат заместителя министра ВМС

office, Under Secretary of the Air Force — аппарат заместителя министра ВВС

Personnel, Plans and Training office — отдел по вопросам ЛС, планирования и боевой подготовки

Strategic Objectives [Targets] Planning office — управление планирования стратегических задач (КНШ)

Strategic Submarine C2 office — отдел оперативного управления ПЛ стратегических сил

Surveillance, Target Acquisition and Night Observation System office — управление разработки систем наблюдения, засечки целей и ПНВ

— Adjutant General's office

— Administrative office

— admission office

— Air Attache Affairs office

— Air Force office of Security Police

— Air Force office of Special Investigations

— Air Force Post office

— Air Force Special Security office

— Air Land Programs office

— air reconnaissance liaison office

— Airlift Coordinating office

— ammunition office

— Antimissile Missile and Space Defense Projects office

— approving office

— Armed Forces Graves Registration office

— Army Air Defense Operations office

— Army Careers and Information office

— Army Electronics and Special Weapons office

— Army Force Modernization Coordination office

— Army Industry Material Information Liaison office

— Army Post office

— Army Procurement Research office

— Army R&D Information Systems office

— Army Research office

— Army Staff Military Assistance office

— Army Staff Operations office

— Army Staff Reserves office

— Army Staff Security office

— Army Staff TOE office

— Army Staff Topography office

— Army Staff Training office

— assault signal office

— beach signal office

— billeting office

— BM Construction office

— BM Defense Program office

— BM office

— branch field post office

— branch office

— British Forces Post office

— careers office

— Central Purchasing office

— Chief QM's office

— cipher office

— circulation control office

— Civilian Personnel office

— code office

— command issuing office

— Commercial Communications Policy office

— community post office

— company office

— Comptroller General's office

— counterfire duty office

— Crime and Intelligence office

— Defense Attache office

— Defense Commercial Communications office

— Defense Communications Engineering office

— Defense Communications Field office

— Defense foreign disclosure coordinating office

— Defense Materiel Specifications and Standards office

— Defense Property Disposal office

— Defense Research office

— Defense Staff office

— District Transportation office

— division ammunition office

— division army post office

— divisional office

— Equal Employment Opportunity office

— Executive office for the National Military Representative

— Executive office of the Secretary

— executive office

— Facilities Engineering office

— Facilities Supply office

— Field Buying office

— field personnel office

— field post office

— Fleet Post office

— forces post office

— Foreign Liaison office

— General Accounting office

— general military training office

— General Post office

— general reference office

— Graves Registration office

— High Energy Laser Systems office

— Highway Regulating office

— Housing office

— housing referral office

— Human Resources Research office

— Information office

— Information Tour and Travel office

— Inspection office

— intelligence office

— Intelligence-Producing office

— Joint Allied Military Petroleum office

— Joint Area Petroleum office

— law-enforcement office

— liaison office

— local recruiting office

— Logistical Assistance office

— Maintenance Interservice Support Management office

— Management Information Systems office

— medical regulating office

— Metropolitan Information office

— Military District Administrative office

— Military Personnel office

— Military Planning office

— military post office

— Military Satellite Communications office

— Munitions Control office

— National Intelligence Tasking office

— National Reconnaissance office

— NATO Airborne Early Warning Projects office

— Naval Aviation Engineering office

— Navy Information office

— Navy office

— Nuclear Cataloguing office

— office Director of Organization and Training

— office for Dependents' Medical Care

— office for the Freedom of Information

— office of Chief of Public Affairs

— office of Chief QM

— office of Chief Signal Officer

— office of Civil Defense

— office of Civil Operations

— office of Civilian Health and Medical Program of the Uniformed Services

— office of Civilian Manpower Management

— office of Communication Systems

— office of Community Services

— office of Defense and Civilian Mobilization

— office of Defense Cooperation

— office of Defense Management and Organization

— office of Defense Manpower

— office of Director of Intelligence

— office of Emergency Planning

— office of Emergency Preparedness

— office of Emergency Service

— office of Guided Missiles

— office of Industrial Personnel Access Authorization Review

— office of Industrial Relations

— office of Industrial Security

— office of Military Government for Berlin Sector

— office of Military Government

— office of Military Instruction

— office of Military Leadership

— office of Naval Administration

— office of Naval Inspector General

— office of Naval Inspectors of Ordnance

— office of Naval Intelligence

— office of Naval Operations

— office of Naval Research

— office of Naval Reserve

— office of Naval Warfare

— office of Naval Weapons

— office of Naval Weather Service

— office of NBC Warfare

— office of Ocean Affairs

— office of origin

— office of Personnel

— office of Planning and Management

— office of Primary Concern

— office of Primary Responsibility

— office of Procurement and Materiel

— office of Procurement and Policy

— office of Program Appraisal

— office of Regional and Political Analysis

— office of Research Analysis

— office of Reserve Components

— office of Safety and Nuclear Surety

— office of Security Police

— office of Security Review

— office of Selective Service Records

— office of SIGINT

— office of Space Systems

— office of Special Investigations

— office of Special Weapons Development

— office of Strategic Information

— office of Strategic Offensive and Defensive Systems

— office of Strategic Plans

— office of Support Services

— office of Systems and Financial Management

— office of Technical Information

— office of Technical Services

— office of the Assistant Secretary of Defense/Public Affairs

— office of the Chief Chemical Officer

— office of the Chief of CW Service

— office of the Chief of Finance

— office of the Chief of Information

— office of the Chief of Military History

— office of the Chief of Naval Operations

— office of the Chief of Special Warfare

— office of the Chief of Support Services

— office of the Chief Signal Officer

— office of the Chief Surgeon

— office of the Commanding General

— office of the Deputy COFS for Logistics

— office of the Deputy COFS for Military Operations

— office of the Deputy COFS for Personnel

— office of the Deputy COFS

— office of the Director of Civilian Marksmanship

— office of the Director of Defense Research and Engineering

— office of the Director of Weapons Systems Analysis

— office of the Director

— office of the Field Directorate and Ammunition Plants

— office of the General Purchasing Agent

— office of the JCS

— office of the Judge Advocate General

— office of the Oceanographer of the Navy

— office of the Provost Marshal General

— office of the QM

— office of the Scientific Adviser

— office of the Secretary of Defense for International Security Affairs

— office of the Secretary of Defense

— office of the Secretary of the Air Force

— office of the Secretary of the Army

— office of the Secretary of the Navy

— office of the Secretary to the Staff

— office of the Secretary

— office of the Surgeon General

— office of the Under Secretary of the Army

— office of the US Army Attache

— office of Weapons Intelligence

— office QM General

— operations office

— Physical Education office

— Planning and Administrative office

— Political-Military Affairs office

— Preparedness office

— Program Analysis and Evaluation office

— Program Planning office

— project manager office

— Public Affairs office

— Public Information office

— Public Relations office

— Records office

— recruiting office

— regional office

— replacements allocation office

— Resources Management office

— Retirement Services office

— Royal Marine office

— SAC Project office

— Secretary of the Army office

— Security office

— Soldiers' Record office

— staff office

— Strategic Technology office

— sub-post office

— Summing-Up Evaluation office

— support control office

— Survivable Communications office

— Survivor Assistance office

— System Analysis office

— Systems Program office

— Traffic Control office

— Training Aid Service office

— US Army Commercial Communications office

— War office

— Weapons System Analysis office

English-Russian military dictionary > office
6 officer

офицер; должностное лицо; сотрудник; укомплектовывать офицерским составом; командовать

Air officer, Administration, Strike Command — Бр. начальник административного управления командования ВВС в Великобритании

Air officer, Engineering, Strike Command — Бр. начальник инженерно-технического управления командования ВВС в Великобритании

Air officer, Maintenance, RAF Support Command — Бр. начальник управления технического обслуживания командования тыла ВВС

Air officer, Training, RAF Support Command — начальник управления подготовки ЛС командования тыла ВВС

assistant G3 plans officer — помощник начальника оперативного отдела [отделения] по планированию

casualty evacuation (control) officer — офицер управления медицинской эвакуацией (морского десанта)

Defense Liaison officer (in the White House) — офицер связи МО (при Белом доме)

Flag officer, Germany — командующий ВМС ФРГ

Flag officer, Naval Air Command — Бр. командующий авиацией ВМС

Flag officer, Submarines — Бр. командующий подводными силами ВМС

float an officer (through personnel channels) — направлять личное дело офицера (в различные кадровые инстанции);

General officer Commanding, Royal Marines — Бр. командующий МП

General officer Commanding, the Artillery Division — командир артиллерийской дивизии (БРА)

landing zone (aircraft) control officer — офицер по управлению авиацией в районе десантирования (ВДВ)

nuclear weapons (employment) officer — офицер по применению ЯО

officer, responsible for the exercise — офицер, ответственный за учение (ВМС)

Principal Medical officer, Strike Command — Бр. начальник медицинской службы командования ВВС в Великобритании

Senior Air Staff officer, Strike Command — Бр. НШ командования ВВС в Великобритании

senior officer, commando assault unit — Бр. командир штурмового отряда «коммандос»

senior officer, naval assault unit — Бр. командир военно-морского штурмового отряда

senior officer, naval build-up unit — Бр. командир военно-морского отряда наращивания сил десанта

senior officer, present — старший из присутствующих начальников

senior officer, Royal Artillery — Бр. старший начальник артиллерии

senior officer, Royal Engineers — Бр. старший начальник инженерных войск

short service term (commissioned) officer — Бр. офицер, призываемый на кратковременную службу; офицер, проходящий службу по краткосрочному контракту

special weapons (employment) officer — офицер по применению специального оружия

tactical air officer (afloat) — офицер по управлению ТА поддержки (морского) десанта (на корабле управления)

The Dental officer, US Marine Corps — начальник зубоврачебной службы МП США

The Medical officer, US Marine Corps — начальник медицинской службы МП США

welfare (and recreation) officer — офицер по вопросам быта и организации отдыха (военнослужащих)

— accommodation officer

— accredited officer

— acting officer

— action officer

— action staff officer

— active officer

— administration officer

— administrative officer

— adviser duty officer

— aerial delivery officer

— aerial surveillance officer

— aeromedical evacuation control officer

— aeromedical evacuation coordinating officer

— aeromedical evacuation liaison officer

— aeromedical evacuation operations officer

— aeronautical evacuation control officer

— agent finance officer

— air commanding officer

— air contact officer

— air control/antiair warfare officer

— air defense artillery officer

— air liaison officer

— air movement officer

— air officer of the day

— air officer

— air operations officer

— air reconnaissance liaison officer

— air reconnaissance officer

— air support officer

— air surveillance officer

— air training officer

— air transport liaison officer

— air transport operations officer

— air transportation officer

— air weapons training officer

— airborne control officer

— airborne force liaison officer

— aircraft maintenance officer

— aircraft warning officer

— airlift duty officer

— airlift liaison coordination officer

— alcohol and drug control officer

— ammunition officer

— ammunition technical officer

— amphibian tractor officer

— antiair warfare officer

— antimechanized officer

— antisubmarine officer

— approach line control officer

— area intelligence officer

— area petroleum officer

— armament and electronics officer

— armament officer

— armament operation officer

— armament systems officer

— armored officer

— army artillery officer

— Army aviation officer

— Army Emergency Relief officer

— Army's Chief Personnel Selection officer

— artillery air officer

— artillery forward observation officer

— artillery intelligence officer

— artillery liaison officer

— artillery maintenance officer

— artillery officer

— artillery ordnance officer

— aspirant officer

— assessing officer

— assignment officer

— assistant administrative officer

— assistant artillery officer

— assistant central control officer

— assistant commanding officer

— assistant division aviation officer

— assistant military landing officer

— assistant officer

— assistant operations officer

— assistant staff officer

— AT officer

— athletics and recreation officer

— atomic demolition munition staff officer

— automatic data processing systems analysis officer

— automation management officer

— automotive officer

— aviation safety officer

— base operations officer

— battery assistant executive officer

— battery control officer

— battery executive officer

— battery gun position officer

— battery officers

— bi-functional staff officer

— billeting officer

— bomb disposal officer

— bomb reconnaissance officer

— bombardment liaison officer

— briefing officer

— brigade officer

— buildings and grounds officer

— burial supervising officer

— cable officer

— Cadet Instruction List officer

— cadet officer

— camouflage officer

— career officer

— career reserve officer

— careers officer

— carrier-borne ground liaison officer

— cartographic officer

— case officer

— casual officer

— casualty clearing officer

— catering officer

— censorship officer

— central force control officer

— chemical maintenance officer

— chemical officer

— chemical processing officer

— chemical supply officer

— chief administrative officer

— chief administrative staff officer

— chief chemical officer

— chief cipher officer

— chief decontamination officer

— chief disbursing officer

— chief education officer

— chief engineer officer

— chief general staff officer

— chief intelligence officer

— chief medical officer

— chief ordnance officer

— chief public affairs officer

— Chief Public Relations officer

— chief recruiting officer

— chief signal officer

— Chief Signals officer

— chief staff officer

— chief supply and transport officer

— chief transportation officer

— cipher officer

— civil affairs officer

— civil defence officer

— civil defense warning officer

— civil liaison officer

— civilian personnel officer

— civil-military operations officer

— claims officer

— classification and assignment officer

— classification officer

— classified material control officer

— collection management officer

— colour officer

— combat cargo officer

— combat reports officer

— combat service support coordination officer

— combatant officer

— COMINT officer

— command duty officer

— Command Security officer

— commanding artillery officer

— Commanding officer of Troops

— commissioned officer

— commissioned warrant officer

— communications and electronics security officer

— communications duty officer

— communications officer

— communications security officer

— communications watch officer

— communications/electronics officer

— community relations officer

— company execution officer

— company executive officer

— company grade officer

— compensation officer

— complex safety officer

— confinement officer

— conservation officer

— construction engineer officer

— continuity officer

— contracting officer

— coordinating officer

— correspondence officer

— counter mortar officer

— counterbattery intelligence officer

— counterbattery officer

— counterbombardment officer

— counterfire officer

— counterintelligence officer

— countermortar intelligence officer

— countermortar liaison officer

— courier transfer officer

— court-martial officer

— CP officer

— crew evaluation officer

— criminal investigations officer

— cryptanalysis officer

— cryptographical officer

— cryptologic officer

— DA air traffic coordinating officer

— damage-control officer

— debarkation medical officer

— debarkation officer

— decontamination officer

— defense attache liaison officer

— Defense Communications officer

— Defense Liaison officer to the President

— deferred officer

— demolition officer

— departure airfield control officer

— deplaning officer

— depot commanding officer

— deputy commanding officer

— deputy public affairs officer

— desk officer

— detail officer

— detraining officer

— development projects officer

— disbursing officer

— dispatching officer

— disposal officer

— district engineering officer

— district intelligence officer

— division ammunition officer

— division artillery executive officer

— division chemical officer

— division materiel officer

— division officer

— division ordnance officer

— division property book officer

— division signal officer

— division's commanding officer

— drop zone control officer

— drop zone safety officer

— dump officer

— duty cypher officer

— duty intelligence officer

— duty officer

— ECM officer

— education services officer

— elementary schools officer

— embarkation and combat cargo officer

— embarkation billeting officer

— embarkation control officer

— embarkation medical officer

— embarkation staff officer

— emergency traffic coordinating officer

— emplaning officer

— engineer grounds and maintenance officer

— engineer officer

— engineer operations officer

— engineer reconnaissance officer

— engineer supply officer

— engineering assignment officer

— engineering duty officer

— engineering officer

— entertainments officer

— entraining officer

— equal opportunity staff officer

— equipment and maintenance officer

— escort officer

— evacuation officer

— EW officer

— EW/cryptologic tactical operations officer

— examining officer

— exchange officer

— executive officer

— extraction zone control officer

— FA fire support officer

— family welfare officer

— female officer

— field grade officer

— field officer of the day

— field petroleum officer

— field press censorship officer

— field security officer

— field services officer

— fighter director officer

— fighter duty officer

— fighter liaison officer

— finance and accounting officer

— fire direction officer

— fire prevention officer

— fire support coordination officer

— fire support officer

— firing officer

— fiscal officer

— flag officer assault and lodgement area

— flag officer

— flag-rank officer

— fleet marine officer

— flight officer

— flight safety officer

— flying officer

— food service officer

— force gunnery officer

— force modernization action officer

— foreign area officer

— forward air control officer

— forward area support coordinating officer

— forward control officer

— forward observer officer

— front-line officer

— fuels officer

— gangplank officer

— gas identification officer

— general and organizational action officer

— general duty officer

— General officer Commanding

— General officer Commanding-in-Chief

— general staff officer

— general supply officer

— GM operations officer

— grad officer

— ground defense officer

— ground liaison officer

— ground officer

— ground training officer

— guidance control officer

— guidance systems officer

— gun position officer

— gunnery officer

— heavy engineer equipment officer

— helicopter loading zone control officer

— high-ranking officer

— highway traffic officer

— highway transportation officer

— housing officer

— human relations officer

— immediate commanding officer

— in-addition-to-other-duties officer

— income tax assistance officer

— indorsing officer

— infantry officer

— information activities officer

— inspection officer

— installation intelligence and security officer

— installation transportation officer

— installations officer

— instructor officer

— insurance officer

— intelligence communications officer

— intelligence language officer

— intelligence liaison officer

— intelligence officer

— intelligence research officer

— interpreter officer

— interrogation officer

— investigating officer

— junior officer of the day

— junior officer of the watch

— junior officer of the week

— junior rank officer

— land liaison officer

— landing control officer

— landing-craft control officer

— landing-force loading officer

— language officer

— launch-control officer

— laundry officer

— law enforcement officer

— legal assistance officer

— liaison duty officer

— liaison officer to departure airfield

— liaison officer

— liaison staff officer

— limited duty officer

— line officer

— line specialist officer

— loading officer

— local claims officer

— local purchasing officer

— local transport officer

— logistics assignment officer

— logistics assistance officer

— logistics control officer

— logistics officer

— logistics readiness officer

— long-term officer

— mail officer

— main officers

— maintenance officer

— make an officer

— mapping and intelligence officer

— marshaling area control officer

— materiel readiness officer

— medical commanding officer

— medical officer

— medical regulating officer

— medical regulation officer

— mess officer

— message transmission releasing officer

— meteorological officer

— middle rank officer

— military intelligence officer

— military intelligence reserve officer

— military interviewing officer

— military justice officer

— military landing officer

— military officer

— military personnel procurement officer

— military supply officer

— military transport officer

— minority group officer

— missile control officer

— missile flight control officer

— missile launch officer

— missile operations officer

— missile range safety officer

— morale officer

— motor maintenance officer

— motor officer

— motor transportation officer

— movement control officer

— movement liaison officer

— movements identification officer

— munitions officer

— national service officer

— naval air liaison officer

— naval chief air intelligence officer

— naval control of shipping officer

— naval embarkation officer

— naval gunfire liaison officer

— naval intelligence officer

— naval liaison officer

— naval officer

— Navy liaison officer

— NBC defense officer

— NBC weapons employment officer

— neutral officer

— noncommissioned officer

— nonpromotion list officer

— nonrated officer

— nuclear operations officer

— nuclear safety officer

— nuclear weapon courier officer

— nuclear weapons requirement officer

— nursing officer

— officer commanding

— officer conducting the exercise

— officer conducting the serial

— officer in command

— officer in tactical command

— officer in waiting

— officer of the day in waiting

— officer of the day

— officer of the deck

— officer of the guard

— officer of the rounds

— officer of the week

— officer scheduling the exercise

— officer serving afloat

— OP officer

— operationally oriented officer

— operations and training officer

— operations duty officer

— order of battle officer

— orderly officer

— ordnance engineering duty officer

— ordnance GM officer

— ordnance officer

— ordnance staff officer

— organizational effectiveness staff officer

— orientation officer

— other than Regular Army officer

— over-the-hill officer

— pay officer

— personal liaison officer

— personal staff officer

— personnel information security officer

— personnel management officer

— personnel officer

— personnel records officer

— personnel selection officer

— personnel staff officer

— personnel/logistics officer

— petroleum officer

— physical training officer

— planning officer

— plans officer

— platoon officer

— Post Billeting officer

— Post Exchange officer

— postal officer

— presiding officer of the JCS

— press officer

— pretrial investigating officer

— primary control officer

— primary staff officer

— principal administrative officer

— principal Army technical information officer

— principal embarkation officer

— principal military landing officer

— principal staff officer

— probationary subaltern officer

— procurement contracting officer

— procurement officer

— professional development officer

— project officer

— propaganda officer

— property book officer

— property disposal officer

— Protocol officer for the Secretary of Defense

— psychological operations officer

— psychological warfare officer

— public affairs officer

— public information officer

— public relations officer

— public works officer

— purchasing and contracting officer

— race relations/equal opportunity officer

— radar intercept officer

— radar officer

— radio officer

— radiological defense officer

— radiological protection officer

— radiological survey officer

— railhead officer

— railroad station traffic officer

— railroad transportation officer

— range officer

— ranking officer

— rated officer

— rating officer

— real estate and claims officer

— rear link officer

— rear seat officer

— reconnaissance and survey officer

— reconnaissance duty officer

— reconnaissance liaison officer

— reconnaissance officer

— reconnaissance systems officer

— recruiting and induction officer

— recruiting and retention officer

— reenlistment officer

— regiment officer

— regimental medical officer

— regiment's commanding officer

— regular commissioned officer

— regulating officer

— releasing officer

— religious service officer

— reports control officer

— reserve officer

— resettlement officer

— road officer

— road traffic officer

— sales commissary officer

— sanitation officer

— school liaison officer

— sea transport officer

— secondary control officer

— security control officer

— senior bombardment liaison officer

— Senior British Naval officer

— senior chief officer

— senior embarkation officer

— senior general officer

— senior general staff officer

— senior intelligence officer

— senior landing officer

— senior medical officer

— senior officer

— senior personnel staff officer

— senior rank officer

— senior signal officer

— senior staff officer

— serving officer

— ship embarkation officer

— ship's combat cargo officer

— shore party officer

— SIGINT officer

— signal officer

— signal security officer

— smoke control officer

— special security officer

— special services officer

— specialist officer

— spotting officer

— squadron command officer

— squadron duty officer

— staff chemical officer

— staff duties officer

— staff duty officer

— staff loading officer

— staff officer

— staff planning officer

— staff security officer

— staff signal officer

— Standing Group Liaison officer to the North Atlantic Council

— strategic intelligence officer

— strategic plans officer

— strategic SIGINT officer

— student officer

— superintendent ammunition supply officer

— superior officer

— supervisory officer

— supply and service control officer

— supply management officer

— survey officer

— surveying officer

— survivor assistance officer

— systems project officer

— tactical action officer

— tactical air control officer

— tactical air liaison officer

— tactical airlift duty officer

— tactical airlift liaison officer

— tactical control officer

— tactical evaluating officer

— tactical intelligence officer

— tactical officer

— tactical surveillance officer

— tank officer

— tank unit landing officer

— target control officer

— target selection officer

— targets officer

— team embarkation officer

— technical grade officer

— technical liaison officer

— technical officer

— technical supply officer

— technical telecommunications officer

— terrain intelligence officer

— territorial officer

— topographic officer

— track production officer

— trailing officer

— train officer

— training aids officer

— training officer

— transportation officer

— travel officer

— troop loading officer

— troop officer

— unconventional warfare officer

— understudy staff officer

— unit commanding officer

— unit communications officer

— unit emplaning officer

— unit loading officer

— unit personnel officer

— unit postal officer

— unit readiness officer

— unrestricted line officer

— vehicle column control officer

— venereal disease control officer

— warrant officer

— watch officer

— water intelligence officer

— water supply officer

— water traffic officer

— weapon coordination officer

— weapon liaison officer

— weapon system officer

— weapon training officer

— weather officer

— wire officer

— wireless officer

* * *

офицер

English-Russian military dictionary > officer
7 program

программа; план; задача; составлять программу [план]; планировать; программировать, задавать программу (напр. ЭВМ)

counter-air 90 program — программа борьбы с авиацией противника в 90-е годы

morale, welfare and recreation program — программа мероприятий по бытовому обеспечению, организации отдыха и развлечений

rationalization, standardization and interoperability program — программа рационализации, стандартизации и интероперабельности (оборудования)

telecommunications and C2 program — программа создания систем руководства, управления и (дальней) связи

— absent-without-leave official apprehension program

— absent-without-leave official prevention program

— academic program

— advancement-in-training program

— aerospace systems security program

— affiliation program

— aircraft updating program

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— associate-degree program

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English-Russian military dictionary > program
8 remote maintenance
1. дистанционное техническое обслуживание
дистанционное техническое обслуживание
Техническое обслуживание объекта, проводимое под управлением персонала без его непосредственного присутствия.
[ОСТ 45.152-99 ]

Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
Service from afar
Дистанционный сервис

ABB’s Remote Service concept is revolutionizing the robotics industry

Разработанная АББ концепция дистанционного обслуживания Remote Service революционизирует робототехнику

ABB robots are found in industrial applications everywhere – lifting, packing, grinding and welding, to name a few. Robust and tireless, they work around the clock and are critical to a company’s productivity. Thus, keeping these robots in top shape is essential – any failure can lead to serious output consequences. But what happens when a robot malfunctions?

Роботы АББ используются во всех отраслях промышленности для перемещения грузов, упаковки, шлифовки, сварки – всего и не перечислить. Надежные и неутомимые работники, способные трудиться день и ночь, они представляют большую ценность для владельца. Поэтому очень важно поддерживать их в надлежащей состоянии, ведь любой отказ может иметь серьезные последствия. Но что делать, если робот все-таки сломался?

ABB’s new Remote Service concept holds the answer: This approach enables a malfunctioning robot to alarm for help itself. An ABB service engineer then receives whole diagnostic information via wireless technology, analyzes the data on a Web site and responds with support in just minutes. This unique service is paying off for customers and ABB alike, and in the process is revolutionizing service thinking.

Ответом на этот вопрос стала новая концепция Remote Service от АББ, согласно которой неисправный робот сам просит о помощи. C помощью беспроводной технологии специалист сервисной службы АББ получает всю необходимую диагностическую информацию, анализирует данные на web-сайте и через считанные минуты выдает рекомендации по устранению отказа. Эта уникальная возможность одинаково ценна как для заказчиков, так и для самой компании АББ. В перспективе она способна в корне изменить весь подход к организации технического обслуживания.

Every minute of production downtime can have financially disastrous consequences for a company. Traditional reactive service is no longer sufficient since on-site service engineer visits also demand great amounts of time and money. Thus, companies not only require faster help from the service organization when needed but they also want to avoid disturbances in production.

Каждая минута простоя производства может привести к губительным финансовым последствиям. Традиционная организация сервиса, предусматривающая ликвидацию возникающих неисправностей, становится все менее эффективной, поскольку вызов сервисного инженера на место эксплуатации робота сопряжен с большими затратами времени и денег. Предприятия требуют от сервисной организации не только более быстрого оказания помощи, но и предотвращения возможных сбоев производства.

In 2006, ABB developed a new approach to better meet customer’s expectations: Using the latest technologies to reach the robots at customer sites around the world, ABB could support them remotely in just minutes, thereby reducing the need for site visits. Thus the new Remote Service concept was quickly brought to fruition and was launched in mid-2007. Statistics show that by using the system the majority of production stoppages can be avoided.

В 2006 г. компания АББ разработала новый подход к удовлетворению ожиданий своих заказчиков. Использование современных технологий позволяет специалистам АББ получать информацию от роботов из любой точки мира и в считанные минуты оказывать помощь дистанционно, в результате чего сокращается количество выездов на место установки. Запущенная в середине 2007 г. концепция Remote Service быстро себя оправдала. Статистика показывает, что её применение позволило предотвратить большое число остановок производства.

Reactive maintenance The hardware that makes ABB Remote Service possible consists of a communication unit, which has a function similar to that of an airplane’s so-called black box 1. This “service box” is connected to the robot’s control system and can read and transmit diagnostic information. The unit not only reads critical diagnostic information that enables immediate support in the event of a failure, but also makes it possible to monitor and analyze the robot’s condition, thereby proactively detecting the need for maintenance.

Устранение возникающих неисправностей Аппаратное устройство, с помощью которого реализуется концепция Remote Service, представляет собой коммуникационный блок, работающий аналогично черному ящику самолета (рис. 1). Этот блок считывает диагностические данные из контроллера робота и передает их по каналу GSM. Считывается не только информация, необходимая для оказания немедленной помощи в случае отказа, но и сведения, позволяющие контролировать и анализировать состояние робота для прогнозирования неисправностей и планирования технического обслуживания.

If the robot breaks down, the service box immediately stores the status of the robot, its historical data (as log files), and diagnostic parameters such as temperature and power supply. Equipped with a built-in modem and using the GSM network, the box transmits the data to a central server for analysis and presentation on a dedicated Web site. Alerts are automatically sent to the nearest of ABB’s 1,200 robot service engineers who then accesses the detailed data and error log to analyze the problem.

При поломке робота сервисный блок немедленно сохраняет данные о его состоянии, сведения из рабочего журнала, а также значения диагностических параметров (температура и характеристики питания). Эти данные передаются встроенным GSM-модемом на центральный сервер для анализа и представления на соответствующем web-сайте. Аварийные сообщения автоматически пересылаются ближайшему к месту аварии одному из 1200 сервисных инженеров-робототехников АББ, который получает доступ к детальной информации и журналу аварий для анализа возникшей проблемы.

A remotely based ABB engineer can then quickly identify the exact fault, offering rapid customer support. For problems that cannot be solved remotely, the service engineer can arrange for quick delivery of spare parts and visit the site to repair the robot. Even if the engineer must make a site visit, service is faster, more efficient and performed to a higher standard than otherwise possible.

Специалист АББ может дистанционно идентифицировать отказ и оказать быструю помощь заказчику. Если неисправность не может быть устранена дистанционно, сервисный инженер организовывает доставку запасных частей и выезд ремонтной бригады. Даже если необходимо разрешение проблемы на месте, предшествующая дистанционная диагностика позволяет минимизировать объем работ и сократить время простоя.

Remote Service enables engineers to “talk” to robots remotely and to utilize tools that enable smart, fast and automatic analysis. The system is based on a machine-to-machine (M2M) concept, which works automatically, requiring human input only for analysis and personalized customer recommendations. ABB was recognized for this innovative solution at the M2M United Conference in Chicago in 2008 Factbox.

Remote Service позволяет инженерам «разговаривать» с роботами на расстоянии и предоставляет в их распоряжение интеллектуальные средства быстрого автоматизированного анализа. Система основана на основе технологии автоматической связи машины с машиной (M2M), где участие человека сводится к анализу данных и выдаче рекомендаций клиенту. В 2008 г. это инновационное решение от АББ получило приз на конференции M2M United Conference в Чикаго (см. вставку).

Proactive maintenance
Remote Service also allows ABB engineers to monitor and detect potential problems in the robot system and opens up new possibilities for proactive maintenance.

Прогнозирование неисправностей
Remote Service позволяет инженерам АББ дистанционно контролировать состояние роботов и прогнозировать возможные неисправности, что открывает новые возможности по организации профилактического обслуживания.

The service box regularly takes condition measurements. By monitoring key parameters over time, Remote Service can identify potential failures and when necessary notify both the end customer and the appropriate ABB engineer. The management and storage of full system backups is a very powerful service to help recover from critical situations caused, for example, by operator errors.

Сервисный блок регулярно выполняет диагностические измерения. Непрерывно контролируя ключевые параметры, Remote Service может распознать потенциальные опасности и, при необходимости, оповещать владельца оборудования и соответствующего специалиста АББ. Резервирование данных для возможного отката является мощным средством, обеспечивающим восстановление системы в критических ситуациях, например, после ошибки оператора.

The first Remote Service installation took place in the automotive industry in the United States and quickly proved its value. The motherboard in a robot cabinet overheated and the rise in temperature triggered an alarm via Remote Service. Because of the alarm, engineers were able to replace a faulty fan, preventing a costly production shutdown.

Первая система Remote Service была установлена на автозаводе в США и очень скоро была оценена по достоинству. Она обнаружила перегрев материнской платы в шкафу управления роботом и передала сигнал о превышении допустимой температуры, благодаря чему инженеры смогли заменить неисправный вентилятор и предотвратить дорогостоящую остановку производства.

MyRobot: 24-hour remote access

Having regular access to a robot’s condition data is also essential to achieving lean production. At any time, from any location, customers can verify their robots’ status and access maintenance information and performance reports simply by logging in to ABB’s MyRobot Web site. The service enables customers to easily compare performances, identify bottlenecks or developing issues, and initiate the most

Сайт MyRobot: круглосуточный дистанционный доступ
Для того чтобы обеспечить бесперебойное производство, необходимо иметь регулярный доступ к информации о состоянии робота. Зайдя на соответствующую страницу сайта MyRobot компании АББ, заказчики получат все необходимые данные, включая сведения о техническом обслуживании и отчеты о производительности своего робота. Эта услуга позволяет легко сравнивать данные о производительности, обнаруживать возможные проблемы, а также оптимизировать планирование технического обслуживания и модернизации. С помощью MyRobot можно значительно увеличить выпуск продукции и уменьшить количество выбросов.

Award-winning solution
In June 2008, the innovative Remote Service solution won the Gold Value Chain award at the M2M United Conference in Chicago. The value chain award honors successful corporate adopters of M2M (machine–to-machine) technology and highlights the process of combining multiple technologies to deliver high-quality services to customers. ABB won in the categoryof Smart Services.

Приз за удачное решение
В июне 2008 г. инновационное решение Remote Service получило награду Gold Value Chain (Золотая цепь) на конференции M2M United Conference в Чикаго. «Золотая цепь» присуждается за успешное масштабное внедрение технологии M2M (машина – машина), а также за достижения в объединении различных технологий для предоставления высококачественных услуг заказчикам. АББ одержала победу в номинации «Интеллектуальный сервис».

Case study: Tetley Tetley GB Ltd is the world’s second-largest manufacturer and distributor of tea. The company’s manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. Tetley’s UK tea production facility in Eaglescliffe, County Durham is the sole producer of Tetley tea bags 2.

Пример применения: Tetley Компания TetleyGB Ltd является вторым по величине мировым производителем и поставщиком чая. Производственные и торговые филиалы компании имеются в 40 странах, а продукция распространяется под 60 торговыми марками. Чаеразвесочная фабрика в Иглсклифф, графство Дарем, Великобритания – единственный производитель чая Tetley в пакетиках (рис. 2).

ABB offers a flexible choice of service agreements for both new and existing robot installations, which can help extend the mean time between failures, shorten the time to repair and lower the cost of automated production.

Предлагаемые АББ контракты на выполнение технического обслуживания как уже имеющихся, так и вновь устанавливаемых роботов, позволяют значительно увеличить среднюю наработку на отказ, сократить время ремонта и общую стоимость автоматизированного производства.

Robots in the plant’s production line were tripping alarms and delaying the whole production cycle. The spurious alarms resulted in much unnecessary downtime that was spent resetting the robots in the hope that another breakdown could be avoided. Each time an alarm was tripped, several hours of production time was lost. “It was for this reason that we were keen to try out ABB’s Remote Service agreement,” said Colin Trevor, plant maintenance manager.

Установленные в технологической линии роботы выдавали аварийные сигналы, задерживающие выполнение производственного цикла. Ложные срабатывания вынуждали перезапускать роботов в надежде предотвратить возможные отказы, в результате чего после каждого аварийного сигнала производство останавливалось на несколько часов. «Именно поэтому мы решили попробовать заключить с АББ контракт на дистанционное техническое обслуживание», – сказал Колин Тревор, начальник технической службы фабрики.

To prevent future disruptions caused by unplanned downtime, Tetley signed an ABB Response Package service agreement, which included installing a service box and system infrastructure into the robot control systems. Using the Remote Service solution, ABB remotely monitors and collects data on the “wear and tear” and productivity of the robotic cells; this data is then shared with the customer and contributes to smooth-running production cycles.

Для предотвращения ущерба в результате незапланированных простоев Tetley заключила с АББ контракт на комплексное обслуживание Response Package, согласно которому системы управления роботами были дооборудованы сервисными блоками с необходимой инфраструктурой. С помощью Remote Service компания АББ дистанционно собирает данные о наработке, износе и производительности роботизированных модулей. Эти данные предоставляются заказчику для оптимизации загрузки производственного оборудования.

Higher production uptime
Since the implementation of Remote Service, Tetley has enjoyed greatly reduced robot downtime, with no further disruptions caused by unforeseen problems. “The Remote Service package has dramatically changed the plant,” said Trevor. “We no longer have breakdown issues throughout the shift, helping us to achieve much longer periods of robot uptime. As we have learned, world-class manufacturing facilities need world-class support packages. Remote monitoring of our robots helps us to maintain machine uptime, prevent costly downtime and ensures my employees can be put to more valuable use.”

Увеличение полезного времени
С момента внедрения Remote Service компания Tetley была приятно удивлена резким сокращением простоя роботов и отсутствием незапланированных остановок производства. «Пакет Remote Service резко изменил ситуацию на предприятии», – сказал Тревор. «Мы избавились от простоев роботов и смогли резко увеличить их эксплуатационную готовность. Мы поняли, что для производственного оборудования мирового класса необходим сервисный пакет мирового класса. Дистанционный контроль роботов помогает нам поддерживать их в рабочем состоянии, предотвращать дорогостоящие простои и задействовать наш персонал для выполнения более важных задач».

Service access
Remote Service is available worldwide, connecting more than 500 robots. Companies that have up to 30 robots are often good candidates for the Remote Service offering, as they usually have neither the engineers nor the requisite skills to deal with robotics faults themselves. Larger companies are also enthusiastic about Remote Service, as the proactive services will improve the lifetime of their equipment and increase overall production uptime.

Доступность сервиса
Сеть Remote Service охватывает более 700 роботов по всему миру. Потенциальными заказчиками Remote Service являются компании, имеющие до 30 роботов, но не имеющие инженеров и техников, способных самостоятельно устранять их неисправности. Интерес к Remote Service проявляют и более крупные компании, поскольку они заинтересованы в увеличении срока службы и эксплуатационной готовности производственного оборудования.

In today’s competitive environment, business profitability often relies on demanding production schedules that do not always leave time for exhaustive or repeated equipment health checks. ABB’s Remote Service agreements are designed to monitor its customers’ robots to identify when problems are likely to occur and ensure that help is dispatched before the problem can escalate. In over 60 percent of ABB’s service calls, its robots can be brought back online remotely, without further intervention.

В условиях современной конкуренции окупаемость бизнеса часто зависит от соблюдения жестких графиков производства, не оставляющих времени для полномасштабных или периодических проверок исправности оборудования. Контракт Remote Service предусматривает мониторинг состояния роботов заказчика для прогнозирования возможных неисправностей и принятие мер по их предотвращению. В более чем 60 % случаев для устранения неисправности достаточно дистанционной консультации в сервисной службе АББ, дальнейшего вмешательства не требуется.

ABB offers a flexible choice of service agreements for both new and existing robot installations, which helps extend the mean time between failures, shorten the time to repair and lower the total cost of ownership. With four new packages available – Support, Response, Maintenance and Warranty, each backed up by ABB’s Remote Service technology – businesses can minimize the impact of unplanned downtime and achieve improved production-line efficiency.

Компания АББ предлагает гибкий выбор контрактов на выполнение технического обслуживания как уже имеющихся, так и вновь устанавливаемых роботов, которые позволяют значительно увеличить среднюю наработку на отказ, сократить время ремонта и эксплуатационные расходы. Четыре новых пакета на основе технологии Remote Service – Support, Response, Maintenance и Warranty – позволяют минимизировать внеплановые простои и значительно повысить эффективность производства.

The benefits of Remote Sevice are clear: improved availability, fewer service visits, lower maintenance costs and maximized total cost of ownership. This unique service sets ABB apart from its competitors and is the beginning of a revolution in service thinking. It provides ABB with a great opportunity to improve customer access to its expertise and develop more advanced services worldwide.

Преимущества дистанционного технического обслуживания очевидны: повышенная надежность, уменьшение выездов ремонтных бригад, уменьшение затрат на обслуживание и общих эксплуатационных расходов. Эта уникальная услуга дает компании АББ преимущества над конкурентами и демонстрирует революционный подход к организации сервиса. Благодаря ей компания АББ расширяет доступ заказчиков к опыту своих специалистов и получает возможность более эффективного оказания технической помощи по всему миру.

Тематики

тех. обсл. и ремонт средств электросвязи

Обобщающие термины

виды технического обслуживания и ремонта

EN

remote maintenance
remote sevice

Англо-русский словарь нормативно-технической терминологии > remote maintenance
9 remote sevice
1. дистанционное техническое обслуживание
дистанционное техническое обслуживание
Техническое обслуживание объекта, проводимое под управлением персонала без его непосредственного присутствия.
[ОСТ 45.152-99 ]

Параллельные тексты EN-RU из ABB Review. Перевод компании Интент
Service from afar
Дистанционный сервис

ABB’s Remote Service concept is revolutionizing the robotics industry

Разработанная АББ концепция дистанционного обслуживания Remote Service революционизирует робототехнику

ABB robots are found in industrial applications everywhere – lifting, packing, grinding and welding, to name a few. Robust and tireless, they work around the clock and are critical to a company’s productivity. Thus, keeping these robots in top shape is essential – any failure can lead to serious output consequences. But what happens when a robot malfunctions?

Роботы АББ используются во всех отраслях промышленности для перемещения грузов, упаковки, шлифовки, сварки – всего и не перечислить. Надежные и неутомимые работники, способные трудиться день и ночь, они представляют большую ценность для владельца. Поэтому очень важно поддерживать их в надлежащей состоянии, ведь любой отказ может иметь серьезные последствия. Но что делать, если робот все-таки сломался?

ABB’s new Remote Service concept holds the answer: This approach enables a malfunctioning robot to alarm for help itself. An ABB service engineer then receives whole diagnostic information via wireless technology, analyzes the data on a Web site and responds with support in just minutes. This unique service is paying off for customers and ABB alike, and in the process is revolutionizing service thinking.

Ответом на этот вопрос стала новая концепция Remote Service от АББ, согласно которой неисправный робот сам просит о помощи. C помощью беспроводной технологии специалист сервисной службы АББ получает всю необходимую диагностическую информацию, анализирует данные на web-сайте и через считанные минуты выдает рекомендации по устранению отказа. Эта уникальная возможность одинаково ценна как для заказчиков, так и для самой компании АББ. В перспективе она способна в корне изменить весь подход к организации технического обслуживания.

Every minute of production downtime can have financially disastrous consequences for a company. Traditional reactive service is no longer sufficient since on-site service engineer visits also demand great amounts of time and money. Thus, companies not only require faster help from the service organization when needed but they also want to avoid disturbances in production.

Каждая минута простоя производства может привести к губительным финансовым последствиям. Традиционная организация сервиса, предусматривающая ликвидацию возникающих неисправностей, становится все менее эффективной, поскольку вызов сервисного инженера на место эксплуатации робота сопряжен с большими затратами времени и денег. Предприятия требуют от сервисной организации не только более быстрого оказания помощи, но и предотвращения возможных сбоев производства.

In 2006, ABB developed a new approach to better meet customer’s expectations: Using the latest technologies to reach the robots at customer sites around the world, ABB could support them remotely in just minutes, thereby reducing the need for site visits. Thus the new Remote Service concept was quickly brought to fruition and was launched in mid-2007. Statistics show that by using the system the majority of production stoppages can be avoided.

В 2006 г. компания АББ разработала новый подход к удовлетворению ожиданий своих заказчиков. Использование современных технологий позволяет специалистам АББ получать информацию от роботов из любой точки мира и в считанные минуты оказывать помощь дистанционно, в результате чего сокращается количество выездов на место установки. Запущенная в середине 2007 г. концепция Remote Service быстро себя оправдала. Статистика показывает, что её применение позволило предотвратить большое число остановок производства.

Reactive maintenance The hardware that makes ABB Remote Service possible consists of a communication unit, which has a function similar to that of an airplane’s so-called black box 1. This “service box” is connected to the robot’s control system and can read and transmit diagnostic information. The unit not only reads critical diagnostic information that enables immediate support in the event of a failure, but also makes it possible to monitor and analyze the robot’s condition, thereby proactively detecting the need for maintenance.

Устранение возникающих неисправностей Аппаратное устройство, с помощью которого реализуется концепция Remote Service, представляет собой коммуникационный блок, работающий аналогично черному ящику самолета (рис. 1). Этот блок считывает диагностические данные из контроллера робота и передает их по каналу GSM. Считывается не только информация, необходимая для оказания немедленной помощи в случае отказа, но и сведения, позволяющие контролировать и анализировать состояние робота для прогнозирования неисправностей и планирования технического обслуживания.

If the robot breaks down, the service box immediately stores the status of the robot, its historical data (as log files), and diagnostic parameters such as temperature and power supply. Equipped with a built-in modem and using the GSM network, the box transmits the data to a central server for analysis and presentation on a dedicated Web site. Alerts are automatically sent to the nearest of ABB’s 1,200 robot service engineers who then accesses the detailed data and error log to analyze the problem.

При поломке робота сервисный блок немедленно сохраняет данные о его состоянии, сведения из рабочего журнала, а также значения диагностических параметров (температура и характеристики питания). Эти данные передаются встроенным GSM-модемом на центральный сервер для анализа и представления на соответствующем web-сайте. Аварийные сообщения автоматически пересылаются ближайшему к месту аварии одному из 1200 сервисных инженеров-робототехников АББ, который получает доступ к детальной информации и журналу аварий для анализа возникшей проблемы.

A remotely based ABB engineer can then quickly identify the exact fault, offering rapid customer support. For problems that cannot be solved remotely, the service engineer can arrange for quick delivery of spare parts and visit the site to repair the robot. Even if the engineer must make a site visit, service is faster, more efficient and performed to a higher standard than otherwise possible.

Специалист АББ может дистанционно идентифицировать отказ и оказать быструю помощь заказчику. Если неисправность не может быть устранена дистанционно, сервисный инженер организовывает доставку запасных частей и выезд ремонтной бригады. Даже если необходимо разрешение проблемы на месте, предшествующая дистанционная диагностика позволяет минимизировать объем работ и сократить время простоя.

Remote Service enables engineers to “talk” to robots remotely and to utilize tools that enable smart, fast and automatic analysis. The system is based on a machine-to-machine (M2M) concept, which works automatically, requiring human input only for analysis and personalized customer recommendations. ABB was recognized for this innovative solution at the M2M United Conference in Chicago in 2008 Factbox.

Remote Service позволяет инженерам «разговаривать» с роботами на расстоянии и предоставляет в их распоряжение интеллектуальные средства быстрого автоматизированного анализа. Система основана на основе технологии автоматической связи машины с машиной (M2M), где участие человека сводится к анализу данных и выдаче рекомендаций клиенту. В 2008 г. это инновационное решение от АББ получило приз на конференции M2M United Conference в Чикаго (см. вставку).

Proactive maintenance
Remote Service also allows ABB engineers to monitor and detect potential problems in the robot system and opens up new possibilities for proactive maintenance.

Прогнозирование неисправностей
Remote Service позволяет инженерам АББ дистанционно контролировать состояние роботов и прогнозировать возможные неисправности, что открывает новые возможности по организации профилактического обслуживания.

The service box regularly takes condition measurements. By monitoring key parameters over time, Remote Service can identify potential failures and when necessary notify both the end customer and the appropriate ABB engineer. The management and storage of full system backups is a very powerful service to help recover from critical situations caused, for example, by operator errors.

Сервисный блок регулярно выполняет диагностические измерения. Непрерывно контролируя ключевые параметры, Remote Service может распознать потенциальные опасности и, при необходимости, оповещать владельца оборудования и соответствующего специалиста АББ. Резервирование данных для возможного отката является мощным средством, обеспечивающим восстановление системы в критических ситуациях, например, после ошибки оператора.

The first Remote Service installation took place in the automotive industry in the United States and quickly proved its value. The motherboard in a robot cabinet overheated and the rise in temperature triggered an alarm via Remote Service. Because of the alarm, engineers were able to replace a faulty fan, preventing a costly production shutdown.

Первая система Remote Service была установлена на автозаводе в США и очень скоро была оценена по достоинству. Она обнаружила перегрев материнской платы в шкафу управления роботом и передала сигнал о превышении допустимой температуры, благодаря чему инженеры смогли заменить неисправный вентилятор и предотвратить дорогостоящую остановку производства.

MyRobot: 24-hour remote access

Having regular access to a robot’s condition data is also essential to achieving lean production. At any time, from any location, customers can verify their robots’ status and access maintenance information and performance reports simply by logging in to ABB’s MyRobot Web site. The service enables customers to easily compare performances, identify bottlenecks or developing issues, and initiate the most

Сайт MyRobot: круглосуточный дистанционный доступ
Для того чтобы обеспечить бесперебойное производство, необходимо иметь регулярный доступ к информации о состоянии робота. Зайдя на соответствующую страницу сайта MyRobot компании АББ, заказчики получат все необходимые данные, включая сведения о техническом обслуживании и отчеты о производительности своего робота. Эта услуга позволяет легко сравнивать данные о производительности, обнаруживать возможные проблемы, а также оптимизировать планирование технического обслуживания и модернизации. С помощью MyRobot можно значительно увеличить выпуск продукции и уменьшить количество выбросов.

Award-winning solution
In June 2008, the innovative Remote Service solution won the Gold Value Chain award at the M2M United Conference in Chicago. The value chain award honors successful corporate adopters of M2M (machine–to-machine) technology and highlights the process of combining multiple technologies to deliver high-quality services to customers. ABB won in the categoryof Smart Services.

Приз за удачное решение
В июне 2008 г. инновационное решение Remote Service получило награду Gold Value Chain (Золотая цепь) на конференции M2M United Conference в Чикаго. «Золотая цепь» присуждается за успешное масштабное внедрение технологии M2M (машина – машина), а также за достижения в объединении различных технологий для предоставления высококачественных услуг заказчикам. АББ одержала победу в номинации «Интеллектуальный сервис».

Case study: Tetley Tetley GB Ltd is the world’s second-largest manufacturer and distributor of tea. The company’s manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. Tetley’s UK tea production facility in Eaglescliffe, County Durham is the sole producer of Tetley tea bags 2.

Пример применения: Tetley Компания TetleyGB Ltd является вторым по величине мировым производителем и поставщиком чая. Производственные и торговые филиалы компании имеются в 40 странах, а продукция распространяется под 60 торговыми марками. Чаеразвесочная фабрика в Иглсклифф, графство Дарем, Великобритания – единственный производитель чая Tetley в пакетиках (рис. 2).

ABB offers a flexible choice of service agreements for both new and existing robot installations, which can help extend the mean time between failures, shorten the time to repair and lower the cost of automated production.

Предлагаемые АББ контракты на выполнение технического обслуживания как уже имеющихся, так и вновь устанавливаемых роботов, позволяют значительно увеличить среднюю наработку на отказ, сократить время ремонта и общую стоимость автоматизированного производства.

Robots in the plant’s production line were tripping alarms and delaying the whole production cycle. The spurious alarms resulted in much unnecessary downtime that was spent resetting the robots in the hope that another breakdown could be avoided. Each time an alarm was tripped, several hours of production time was lost. “It was for this reason that we were keen to try out ABB’s Remote Service agreement,” said Colin Trevor, plant maintenance manager.

Установленные в технологической линии роботы выдавали аварийные сигналы, задерживающие выполнение производственного цикла. Ложные срабатывания вынуждали перезапускать роботов в надежде предотвратить возможные отказы, в результате чего после каждого аварийного сигнала производство останавливалось на несколько часов. «Именно поэтому мы решили попробовать заключить с АББ контракт на дистанционное техническое обслуживание», – сказал Колин Тревор, начальник технической службы фабрики.

To prevent future disruptions caused by unplanned downtime, Tetley signed an ABB Response Package service agreement, which included installing a service box and system infrastructure into the robot control systems. Using the Remote Service solution, ABB remotely monitors and collects data on the “wear and tear” and productivity of the robotic cells; this data is then shared with the customer and contributes to smooth-running production cycles.

Для предотвращения ущерба в результате незапланированных простоев Tetley заключила с АББ контракт на комплексное обслуживание Response Package, согласно которому системы управления роботами были дооборудованы сервисными блоками с необходимой инфраструктурой. С помощью Remote Service компания АББ дистанционно собирает данные о наработке, износе и производительности роботизированных модулей. Эти данные предоставляются заказчику для оптимизации загрузки производственного оборудования.

Higher production uptime
Since the implementation of Remote Service, Tetley has enjoyed greatly reduced robot downtime, with no further disruptions caused by unforeseen problems. “The Remote Service package has dramatically changed the plant,” said Trevor. “We no longer have breakdown issues throughout the shift, helping us to achieve much longer periods of robot uptime. As we have learned, world-class manufacturing facilities need world-class support packages. Remote monitoring of our robots helps us to maintain machine uptime, prevent costly downtime and ensures my employees can be put to more valuable use.”

Увеличение полезного времени
С момента внедрения Remote Service компания Tetley была приятно удивлена резким сокращением простоя роботов и отсутствием незапланированных остановок производства. «Пакет Remote Service резко изменил ситуацию на предприятии», – сказал Тревор. «Мы избавились от простоев роботов и смогли резко увеличить их эксплуатационную готовность. Мы поняли, что для производственного оборудования мирового класса необходим сервисный пакет мирового класса. Дистанционный контроль роботов помогает нам поддерживать их в рабочем состоянии, предотвращать дорогостоящие простои и задействовать наш персонал для выполнения более важных задач».

Service access
Remote Service is available worldwide, connecting more than 500 robots. Companies that have up to 30 robots are often good candidates for the Remote Service offering, as they usually have neither the engineers nor the requisite skills to deal with robotics faults themselves. Larger companies are also enthusiastic about Remote Service, as the proactive services will improve the lifetime of their equipment and increase overall production uptime.

Доступность сервиса
Сеть Remote Service охватывает более 700 роботов по всему миру. Потенциальными заказчиками Remote Service являются компании, имеющие до 30 роботов, но не имеющие инженеров и техников, способных самостоятельно устранять их неисправности. Интерес к Remote Service проявляют и более крупные компании, поскольку они заинтересованы в увеличении срока службы и эксплуатационной готовности производственного оборудования.

In today’s competitive environment, business profitability often relies on demanding production schedules that do not always leave time for exhaustive or repeated equipment health checks. ABB’s Remote Service agreements are designed to monitor its customers’ robots to identify when problems are likely to occur and ensure that help is dispatched before the problem can escalate. In over 60 percent of ABB’s service calls, its robots can be brought back online remotely, without further intervention.

В условиях современной конкуренции окупаемость бизнеса часто зависит от соблюдения жестких графиков производства, не оставляющих времени для полномасштабных или периодических проверок исправности оборудования. Контракт Remote Service предусматривает мониторинг состояния роботов заказчика для прогнозирования возможных неисправностей и принятие мер по их предотвращению. В более чем 60 % случаев для устранения неисправности достаточно дистанционной консультации в сервисной службе АББ, дальнейшего вмешательства не требуется.

ABB offers a flexible choice of service agreements for both new and existing robot installations, which helps extend the mean time between failures, shorten the time to repair and lower the total cost of ownership. With four new packages available – Support, Response, Maintenance and Warranty, each backed up by ABB’s Remote Service technology – businesses can minimize the impact of unplanned downtime and achieve improved production-line efficiency.

Компания АББ предлагает гибкий выбор контрактов на выполнение технического обслуживания как уже имеющихся, так и вновь устанавливаемых роботов, которые позволяют значительно увеличить среднюю наработку на отказ, сократить время ремонта и эксплуатационные расходы. Четыре новых пакета на основе технологии Remote Service – Support, Response, Maintenance и Warranty – позволяют минимизировать внеплановые простои и значительно повысить эффективность производства.

The benefits of Remote Sevice are clear: improved availability, fewer service visits, lower maintenance costs and maximized total cost of ownership. This unique service sets ABB apart from its competitors and is the beginning of a revolution in service thinking. It provides ABB with a great opportunity to improve customer access to its expertise and develop more advanced services worldwide.

Преимущества дистанционного технического обслуживания очевидны: повышенная надежность, уменьшение выездов ремонтных бригад, уменьшение затрат на обслуживание и общих эксплуатационных расходов. Эта уникальная услуга дает компании АББ преимущества над конкурентами и демонстрирует революционный подход к организации сервиса. Благодаря ей компания АББ расширяет доступ заказчиков к опыту своих специалистов и получает возможность более эффективного оказания технической помощи по всему миру.

Тематики

тех. обсл. и ремонт средств электросвязи

Обобщающие термины

виды технического обслуживания и ремонта

EN

remote maintenance
remote sevice

Англо-русский словарь нормативно-технической терминологии > remote sevice
10 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
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МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
11 Глава 4. Клич охотника в бумажных джунглях

← Глава 3. Do you speak ebonics?

→ Глава 5. Сленг без слов

...А сверху в гамаке висит администратор,

задумчиво сплетая пальцы ног.

М. Щербаков

Мы все время предупреждаем: изучайте наш предмет, но используйте приобретенные знания осторожно. В официальной обстановке можно сильно вляпаться. На работе, например, говорить так же свободно, как дома или в баре, не принято. Планка дозволенного там искусственно завышена. Называть вещи своими именами (а как тут не выругаешься!) нельзя. Отсюда проистекает целая система эвфемизмов, часто называемая офисным жаргоном.

Отчасти те же корни - у жаргона политического, но там еще много всяких наслоений.

Главная особенность официальной речи во всех странах состоит в том, что любую гадость называют вполне приличным словом, да еще и оптимистично звучащим. Бессмертный классик Джордж Оруэлл определил это абсолютно всем в англоязычном мире известным термином doublespeak (помните - "война - это мир", ит.п.). С другой стороны, некоторые совершенно нормальные слова недопустимы и являются офисными табу (прямо как у диких племен).

Вот в качестве экзотического образца слова, которые не рекомендуется произносить, а тем более писать (слышали от эксперта, работающего неподалеку от места, где Милошевича судят - сказать точнее не имеем права): invalidity (несостоятельность); infringement of rights (нарушение прав); violates a patent (нарушение патента). Догадались почему? Это вам потом в случае суда по патентным делам легко могут припомнить. Мол, сам же говорил...

Впрочем, пример не совсем чист: он связан не просто с официальной речью, а с юридическим английским. Это та еще песня, в любой стране. Поди разберись! Приводимый ниже отрывок объясняет, почему американцам приходится нанимать юристов для урегулирования, казалось бы, пустяковых дел. Создана ли эта запутанность юристами специально? Ответить не можем. Вот вам определение слова "задница" из настоящего подзаконного акта, запрещающего нудизм (anti-nudity ordinance) (Действует в районе Санкт-Августин (St. Augustin, Fla. County) во Флориде (источник — A. and T. Condon. Legal Lunacy. — Putnam, N.Y. 1992)):

"Buttocks: The area to the rear of the human body (sometimes referred to as the gluteus maximus) which lies between two imaginary lines running parallel to the ground when a person is standing, the first or top of such line being one- half inch below the top of the vertical cleavage of the nates (i.e., the prominance formed by the muscles running from the back of the hip to the back of the leg) and the second or bottom line being one-half inch above the lowest point of the curvature of the fleshy protuberance (sometimes referred to as the gluteal fold), and between two imaginary lines, one on each side of the body (the `outside lines'), which outside lines are perpendicular to the ground and to the horizontal lines described above and which perpendicular outside lines pass through the outermost point(s) at which each nate meets the outer side of the leg...." Не напоминает некоторые справочники?

В принципе, лексикон офисного сленга делится на две группы - buzzwords (клише) и слова, проходящие по ведомству PC (political correctness). Последние используют, чтобы застраховаться от судебных исков за воображаемые обиды на расовой, религиозной, половой, возрастной и какой угодно другой (лишь бы юрист пробивной попался) основе. В качестве незаменимого пособия рекомендуем (лучше в оригинале!) книги Скотта Адамса (Scott Adams) про Дилберта. Он, например, детально поясняет, почему надо говорить resources (ресурсы), когда вы ведете речь о болванах (dolts), составляющих ваш коллектив (team members). Или с какой целью произносится associate (партнер), когда вы имеете в виду неумеху (pud) и неудачника (loser), с которым приходится работать. Очень циничный автор, но его серии карикатур многие обитатели cubicles (офисных кабинок) держат у себя на стенах. Это - мелкая фронда, безопасная, так как ни один начальник не признает, что это именно его Адамс изобразил.

Картинок из Адамса мы без его разрешения приводить не будем, но пример настенного офисного юмора дадим (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)).

Buzzwords не сложны, вот несколько типичных, которые вы легко переведете сами (так лучше запомнится!). Собрание обязано иметь mission или purpose. Руководство должно обеспечивать leadership и motivation. Служащим следует быть proactive. Везде надо искать synergy. Естественная речь и мотивировки выглядят unprofessional. Цель работника - career advancement. В коллективе требуется исполнять роль team player и стремиться вырасти до team leader. Teamwork - непременное требование к служащим. Business as usual - почему-то всегда плохо, даже если этот бизнес приносит хороший и постоянный доход. Никогда не позволяйте, чтобы на людях вырвалось простецкое duh! Если вы не понимаете, почему diversity - это всегда сама по себе ценность, вас надо послать на diversity sensitivity training. На работе вы осуществляете total quality management и reengineering, проявляя self-motivation. Вы регулярно составляете status reports. То, о чем вы, как и все, мечтаете - job security (но в природе этого не существует).

Еще несколько полезных ходовых офисных слов переведем:

family = team (семья = команда - так называют родной коллектив); stakeholders (акционеры); stewardship (обслуживание, в каком-то смысле даже служение); leverage (рычаг, средство для достижения цели); solutions (решения: "we sell solutions" означает примерно - мы продаем не сосискоделательную машину, а комплексное решение всех ваших сосисочных проблем); revisit (пересмотреть), 24/7 (круглосуточно, без остановки); benchmark (лучший образец в данной области; benchmarking - сравнение с этим образцом); result-driven (ориентированный на результат); empower (передать полномочия), mindset (отношение); ballpark (ориентировочный: ballpark figure - примерная цифра).

В мире мудрых мыслей (Скотта Адамса):

Уолли: Stupidity is like nuclear power; it can be used for good or evil. (Глупость - как ядерная энергия, ее можно употребить и в добро, и во зло.)

Дилберт: And you don't want to get any on you. (И вам совсем не надо, чтобы ее на вас испытывали.)

А вот примеры клишированных мотивационных фраз и лозунгов, заимствованных нами из реальной жизни (слышали их неоднократно). При этих звуках у нормального американского служащего сама собой немедленно складывается фига в кармане (это мы на русский с их языка жестов переводим, на самом деле американцы складывают "middle finger").

• Work smarter, not harder (так они говорят, когда предлагается объем работы, который не то что за 8, а и за 10 часов не сделать).

• It's a new paradigm (американские менеджеры любят слово "парадигма" особой любовью - они его новым смыслом наполнили, лучше всего определяемым словом bullshit).

• It's an opportunity, not a problem (ну, уволили тебя - значит, открываются горизонты новой карьеры, например, в Макдоналдсе).

• You're a valued member of the team! (Ну, да...).

• Nobody can do the things you can do! (Кто же, если не ты...).

• You are helping make the world a better place! (Поэтому торг о зарплате здесь неуместен).

• We are in a competitive business. (Так что затяните пояса и не нойте).

• We make a difference! (Страшно распространенное выражение. Почему-то всегда подразумевается, что все изменения к лучшему. Нас всегда подмывает при виде этой фразы подрисовать физиономию аятоллы Хомейни).

Усвоив и осмыслив приведенные выше выражения, вы сможете легко составлять собственные девизы. Вот, для примера, наш лозунг для американского офиса: Our mission is unprofessional proactive synergy! (В переводе на неофисный русский: "Сговоримся и подсидим коллегу!")

Коротенький комментарий, связанный с переменами, синергизмом и названиями компаний.

В мире мудрых мыслей (Скотта Адамса):

Когда компании сливаются, они всегда заявляют о гигантском синергизме (leveraging synergy), причем взаимоусиление достигается всегда одним путем - массовыми увольнениями. Вот примеры возможных слияний, с соответствующим синергическим изменением профиля и названий:

◦ Coca-Cola (напитки) + Head (спортивные товары) = Coke Head.

◦ Bayer (аспирин) + AST (компьютеры) = Bayer AST.

◦ Hertz (прокат машин) + A.B.Dick (оборудование офисов) = Hertz Dick.

Переведите сами, используя наш словарь, какой смысл, на слух, имеют "синергические" названия.

Шутка, но так и на практике бывает. Вот в Сиэтле давным-давно слились газеты "Seattle Post" и "Seattle Intelligencer". И знаете, как сейчас называется их главная городская газета? "Seattle Post-Inteligencer", что звучит как "Сиэтл после разума", выживший из ума, значит. Но настолько примелькалось, что не замечается.

Еще несколько примеров штампованных офисных фраз. Больше половины - из свежей коллекции Кена Патрика (Ken Patrick). Он назвал это "Biz-Speak 101", то есть начальный курс деловой речи. Эти выражения сейчас в ходу ВСЕ. Не будем навязывать своих циничных комментариев. Да, bullshit. Нужно просто выучить и пользоваться.

• World class (мирового уровня).

• Think outside the box; Push the envelope (призыв к оригинальному мышлению).

• Hands-on (непосредственно вовлеченный в дело).

• Paradigm shift (смена критериев, приоритетов).

• State of the art (современного уровня).

• Real world solution (реальное решение).

• Win-win situation (все в выигрыше).

• (The ball is) In your court (ваша очередь).

• Going forward (в будущем).

• Strategic alliance (стратегический союз - например, меча и орала - тьфу, сорвалась рука, обещали же не острить).

• Bricks and mortar (производящие, промышленные компании - в отличие от интернетных, которые после массового краха прозвали internet bubbles - интернетные пузыри).

• Value-added (добавочная ценность продукта).

• Step up to the plate (начать работать над чем-то).

• Run up to the pole (попробовать).

• Get to the bottom line (деньги, стоимость чего-то).

• Stop the bleeding (сокращать расходы).

• On the bubble (что-то нехорошее происходит, например, с компанией, "жареным запахло").

• Best and brightest (лучшие служащие).

• Exceeding customer expectation (больше, чем ждет потребитель).

• On the same page (все друг друга понимают).

• Strategic fit (важное дополнение).

• Core competencies (основная область деятельности компании).

• Best practice (соответствует лучшим стандартам).

• Out of the loop (не в курсе).

• Fast track (скоростное продвижение).

• Knowledge base (базирующийся на современной технологии).

• In the end of the day (в конце концов).

• Touch base (обсудить).

• Client focused (ориентированный на потребителя).

• Game plan (стратегия).

А теперь - самостоятельные упражнения.

1. Переведите на нормальный язык: "Going forward, let's think outside the box and run it up the pole".

2. Определите, к какому из вышеприведенных выражений подходит используемый тем же К. Патриком термин brownnosers (последнее слово есть в нашем словаре).

Официальный сленг и административные клише хорошо освоены сметливыми проходимцами, которые, естественно, стараются, чтобы их пирамиды выглядели так же солидно, как пирамида Хеопса. Сколько приходит по почте мусора (junk mail), похожего на вид на официальные документы! Дело дошло до того, что Почтовое ведомство США (U.S.Postal Service) издало специальную памятку со списком слов-приманок (buzz phrases), характерных для жуликов, заманивающих свои жертвы (suckers) через газетные объявления и по почте.

• Anybody can do it (это может каждый).

• Quick and easy (быстро и легко).

• Big, fast profits (большая, быстрая прибыль).

• No experience needed (опыта не требуется).

• Work in the comfort of your home (работа с комфортом у себя дома).

• Work in your spare time (работа в свободное время).

• No risk (никакого риска).

• Fill a great demand (соответствует большому спросу).

• Nothing illegal (ничего противозаконного).

• Secret plan for success (секретный план успеха).

• Tested in Europe (испытано в Европе).

• Developed after years of secret research (создано в результате многолетних секретных исследований).

• Proven to provide immediate positive results (проверенный способ получения немедленного положительного результата).

Теперь вы официально предупреждены: если видите подобную фразу - весьма вероятно, что вас хотят надуть. Отечественные "бизнесмены" все это перенимают в последние годы очень быстро, и со многими обсуждаемыми терминами наш читатель наверняка уже встречался.

Реальный пример американского почтового жульничества представлен на рис. ("Витамин О", отсутствующий в природе (но не все покупатели об этом знают)). Рекламируемый "Витамин О" (проверьте - такого нет ни в одном медицинском справочнике) - всего-навсего разбавленная перекись водорода (по $25 за маленькую бутылочку!).

PC-терминология связана с борьбой политических лоббистов, и приоритеты там часто меняются. В принципе, стандартного английского, в плане чисто языковом, чтобы никого не обидеть вам хватит. Думается, сейчас русскому читателю уже не требуется объяснять, что надо говорить African-American и Chairperson. В этом плане вам всегда сделают скидку как приезжему. Вас ведь тоже будут бояться обидеть. Проблема скорее может быть в другом - в характерном для жителей России восприятии действительности, в системе ценностей, которая в цивилизованной части англоязычного мира несколько иная. То, что у нас нормально и даже смешно, там зачастую оскорбление. И наоборот (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)). Но это не тема для книги про язык. Обещаем - мы еще напишем другую, под названием "Политическая проституция. Учебное пособие с упражнениями". А пока дадим лишь несколько примеров распространенных PC-выражений. Многие из них сейчас и на русском очень узнаваемы (прямое, неполиткорректное значение дано в скобках).

• Pregnancy termination - прерывание беременности (аборт).

• Non-discriminating sexual orientation - недифференцированной сексуальной ориентации (бисексуал).

• Affirmative action - позитивные защитные действия (расовые квоты).

• Native American - урожденный американец (индеец).

• Conscientious objector - возражающий против призыва по соображениям совести (дезертир).

• Pro-choice - за выбор (сторонник абортов).

• Pro-life - за жизнь (противник абортов).

• African-American - афро-американец (негр). От места рождения не зависит. Например, среди наших хороших знакомых есть афро-американцы - уроженцы Теннеси, Тринидада и Голландии, а вот уроженец Уганды, коричневый беженец времен Иди Амина, в эту категорию не попадет.

• Caucasian - представитель европейской расы (белый). Да, в Америке и мы с вами называемся кавказцами и рассматриваемся как потомки рабовладельцев, в качестве которых всем должны. Насчет нашего происхождения из крепостных крестьян там не знают, а объясняешь - не верят.

• Non-traditional partners (sexual orientation) - нетрадиционные партнерство, сексуальная ориентация (геи и лесбиянки).

• Secular humanist - нерелигиозный гуманист (атеист).

• Family Planning Center - центр планирования семьи (абортарий).

• Political Action Committee - комитет политического содействия (группа лоббистов).

• Challenged - имеющий проблемы (инвалид). Относится к любому физическому отклонению: mentally challenged - придурки, vertically challenged - коротышки ит.п.

• Minorities - меньшинства (не белые). От фактической численности не зависит: 38 миллионов латиносов в Америке тоже minorities.

• Afrocentrist - афроцентрист (черный расист).

• Dead white men - мертвые белые мужчины (белые расисты/сексисты - классики). Подразумевается, что, скажем, Шекспир сознательно принижал женщин - в лице Дездемоны и негров - в лице Отелло.

• Animal rights movement - движение за права животных (нео-луддиты - экстремисты, пытающиеся остановить развитие биотехнологии и медицинских исследований. Это они под покровом ночи лабораторных крыс освобождают).

• Multi-culturalism - мультикультурализм (идея, что культуры всех народов абсолютно равны и должны быть представлены в учебных программах в равной пропорции, скажем, столько же французской, сколько монгольской).

• Sexism - сексизм (половая дискриминация). В этом нехорошем деле замешаны все мужчины, проявляющие любым образом отношение к женщине как женщине. Да и все женщины, относящиеся к мужчинам иначе, чем к своим подружкам, - тоже сексистки.

• Ageism - агеизм (дискриминация по возрасту). Сюда относят любые замечания насчет старших.

• Eurocentrism - евроцентризм. Предпочтение европейской цивилизации (культуры, демократии, ит.д.). Воспринимается как тяжелая болезнь.

• Lookism - любые суждения о внешнем виде человека (обругать - дискриминация, похвалить - сексизм). До нас термин "смотризм" пока не дошел.

• Senior Citizens - старшие граждане (старичье, пенсионеры).

• Compassionate Conservatives - мягкосердечные консерваторы (реакционеры). Просто PR-специалисты для старых злобных реакционеров новую упаковку изготовили.

РС - предмет постоянных насмешек американских сатириков, да и не сатириков тоже. И впрямь, богатейшее ведь поле. Довольно распространенная шутка - переписывать классические истории и песенки в политически корректном и актуальном духе. Приведем типичный образец - он простой, переведите сами как упражнение. Справа - оригинал, всем с детства известный стишок из классического собрания "Матушки Гусыни". Подчеркнуты слова, которые стоит запомнить.

(таблица №1)

Еще образчик американского самоприкола по поводу PC мы нашли на сувенирных магнитиках. Вы уже знаете про связь мата и юмора, так вот, там дан "перевод" фраз с сугубо официального языка на совершенно матерный. На кухонный холодильник такое повесить можно - но не в офис. Вот несколько примеров (на русский переводим не дословно, это вы сами легко сделаете, используя наш словарь, а подходяще по экспрессии и колориту).

(таблица №2)

В заключение - несколько слов о специфическом партийном языке. У маргинальных политических групп он весьма оригинален. В поддержку русских коммунистов-интернационалистов (и для развлечения остальных читателей) приведем здесь подлинные левые американские мысли. Даем без комментариев и перевода цитату из "Словаря Анархиста" - брошюрки без выходных данных, подобранной нами в одном из троцкистских центров Канады. (Внимание! Опечаток тут нет, так писать у них принято, с ККК внутри и сша строчными буквами.)

"Black": a political designation to refer not only to Afro-Amerikkkans, but, to people of color who are engaged in revolutionary struggle in the u.s. and all over the world. It should not be taken to mean the domination of Afro-Amerikkkans or the exclusion of other people of color from black revolutionary organizations.

Black Collaborator: those few blacks brought into the capitalist system at all levels, including such high levels as black capitalist, project directors, administrators, etc., who have enough of a stake in the operation of the system to cooperate in pacification programs against their black brothers and sisters. The "House Niggers".

Black Panther Party: an above ground community based armed self-defense organization whose job it was to defend the community by force of arms in "legal" posture and mode, unlike the clandestine Black Liberation Army. The Black Panther Party also served the community through community based survival programs such as free breakfast for children, free health care, liberation schools for political education, etc.

Black Revolutionary Power: the taking of state power by black amerikkkans (Afro-Amerikkkans) in order to revolutionize the entire country on the basis of their enriched concept of man/woman.

Bourgeoisie: the rich and the super rich. The ruling elite who own and manage the means of production, ex: Rockefeller, Mellon, Dupont, etc. They are the real rulers in a capitalist society who dictate and has everyone else eitherworking for them to maintain status-quo, or those who may slave for them in order to survive."

Мы дали здесь лишь краткое представление об офисном сленге и терминологии администраторов, юристов, мошенников и политиков (как вам компания?). Хотите стать Большим администратором (юристом ит.д.) - изучайте это дело подробнее.

American slang. English-Russian dictionary > Глава 4. Клич охотника в бумажных джунглях
12 economic

a

1) экономический, хозяйственный

2) экономически выгодный, целесообразный; экономичный; рентабельный

•

- curb economic growth

- economic progress

- economic phenomenon

- economic miracle

- economic questions

- economic motivation

- economic environment

- economic penetration

- enhance economic growth

- new international economic order

- economic rehabilitation

- economic machine

- economic cycle

- economic indices

- economic royalists

- economic issues

- economic slump

- economic conditions

- economic trend

- economic intelligence

- economic order

- major economic issues

- economic warfare

- economic strength

- economic advancement and social progress

- economic base study

- economic indexes

- economic slack

- Economic Message to Congress

- economic problems

- economic development

- economic and social systems

- economic system

- economic sanctions

- economic law

- economic forces

- economic assistance programme

- economic ailments

- economic relations

- economic doldrums

- Western economic summits

- economic dependence

- economic self-sufficiency

- economic ties

- economic relationship

- economic achievements

- stage an economic recovery

- Common Economic Space

- economic recovery

- economic potential

- economic transactions

- economic policy

- economic data

- economic crisis

- economic integration

- economic management

- economical felony

- international economic co-operation

- economic upturn

- new economic strategy

- performance of economic system

- economic performance

- economic situation

- economic base

- economic growth

- economic opportunity

- economic capacity

- outward-looking economic policies

- economic stabilization

- economic activity

- world economic intercourse

- economic turn

- economic maturity

- economic event

- economic planning

- economic cooperation

English-russian dctionary of diplomacy > economic

См. также в других словарях:

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system — I noun arrangement, artificium, classification, design, formula, logical process, manner, means, method, mode of management, operation, order, orderliness, orderly combination, organization, pattern, plan, policy, practice, procedure, process,… … Law dictionary
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Словари и энциклопедии на Академике

Перевод: с английского на русский

Opportunity Management System

Тематики

Обобщающие термины

EN

Тематики

Обобщающие термины

EN

См. также в других словарях:

Поделиться ссылкой на выделенное

Словари и энциклопедии на Академике

Перевод: с английского на русский

Opportunity Management System

Тематики

Обобщающие термины

EN

Тематики

Обобщающие термины

EN

См. также в других словарях:

Поделиться ссылкой на выделенное

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